MISSION: Protecting and promoting the health and safety of the people of Wisconsin

OUR GOALS
Assure the health, safety, and well-being of Wisconsin citizens while emphasizing prevention.
Make Wisconsin a national leader in reforming health care.
Improve the lives of Wisconsin seniors and people with disabilities.
Increase opportunities for children to grow up safe, healthy, and successful in strong families.
Create a high-performing organization that is customer-focused and values our partners and employees.

OUR VALUES
Integrity, Trust, and RespectCreate trust by being honest, reliable, and ethical. Demonstrate integrity and trust through our actions. We treat customers and co-workers with respect.
Commitment Strive for excellence and effectively use resources entrusted to us. Manage public resources responsibly, outperforming budget expectations and leveraging technology to support good decision-making and achieve results.
Innovation and Creativity Encourage innovation, creativity, and critical thinking. We effectively lead change, identifying emerging trends and advancing knowledge.
Consumer and Family Focus Focus on the customers; promote respect, choice, and positive outcomes for each individual and family, balancing individual liberty with the common good.
Collaboration and Responsiveness Ensure the involvement of consumers, citizens, providers, communities, and government agencies in our work. We encourage collaboration with departmental colleagues and our external key partners and key stakeholders.
Recognizing and Supporting Staff Recognize, value, and support all employees. We reward excellence and the contributions our employees make to the organization.
Fostering Diversity Foster diversity within our workforce. Recognize the diversity of our customers and value their unique contributions.